Children’s E-books Continue to Proliferate

Children’s E-books Move towards Increasingly Interactive Platforms

According to Publisher Weekly, until early April, Apple had sold 300,000 iPads and users had downloaded more than one million iPad apps and more than 2.5 million ebooks from the iBookstore.

The current bestselling kid-lit iPad apps are The Cat in the Hat, Dr. Seuss’s ABC, Toy Story 2 Read-Along, How to Train Your Dragon, Miss Spider’s Tea Party, and The Goose That Laid the Golden Egg.

Publishing houses have all made various moves toward iPad apps. While Disney, Random House and Oceanhouse all started to put their ebooks in the Apple store, Scholastic Media has started planning on its incoming apps. However, Forte has been observing the market for iPad ebook apps, and is not rushing to enter the market.

Meanwhile, publishers (e.g. Toon Books) are considering turning their iPhone apps to iPad apps or vice versa. Furthermore, as claimed by Callaway Publishing, unlike e-readers, which typically reproduce a traditional book experience on an electronic screen, these apps can offer animation, music, and many interactive features. It’s a whole different content creation mechanism.